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Car Hire

If you’re starting up a recruitment business, what can you learn from a car hire company?

Quite a lot actually? Back in the early 1960s the USA brand leader for car rental was indisputably Herz. Trailing in second place was the relative newcomer, Avis.

It was legendary advertising agency Doyle Dane Bernbach who, classically, turned disadvantage into advantage and created the Avis ad campaign that said ‘When you’re only No 2 you try harder. Or else.’

It shifted Avis from loss to profit. It dramatically narrowed the gap in market share between Herz and Avis. Legend has it that whilst initially Herz ignored their competitor’s ads, and progress, it was Avis who got scared. By the end of the 60s they were so successful it looked like they might not be No 2 much longer. Then what could they say in their ads?

The point here is that when you start up your own recruitment business you’re going to be new, and inevitably No 2. Or, depending on the amount of competition on your patch, No 3, or 4…….

So, if you’re going to alter that position it’s not about re- creating those famous ads; but it is about trying harder – and letting people know that you do.

How would you do things if it was your decision?

How many times as a successful recruitment consultant have you thought about how you would do things if it was your decision? How many times have you wanted to go that extra mile because you knew that it would do the job? And do it better.

But, to really be able to put all your efforts into delivering the service that says you try harder you need the freedom that comes from real support. Otherwise you’re spinning all sorts of plates and worrying about bills, the premises, the cash flow; things you don’t want to worry about when you want to focus on building your business.

We know what that’s like. We’ve built a lot of recruitment businesses.  We understand. Which is why we are The Recruit Venture Group, specialised in helping recruitment professionals start up on their own.

We provide 100% funding, as well as access to a complete back office and support function. We give you the security that allows you to draw your own salary, creating the peace of mind you need to get on with the job. We help with branding, premises, website and even registering your company. All so that you can focus on delivering a great service.

If you have one dream – of starting your own recruitment business – apply now you’ll be new, but you’ll get on with the job and we get the feeling you may not be in second place for very long. Because we know you’ll try harder.

 

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